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When we tell people about things that have happened to us, we shape the stories to our audience and our purpose. The amount of detail we give and the slant we give to it depends on our perceptions of our audience and what we think they want to hear. Does this change our memory for the event? Certainly we are all familiar with the confusion we get after we have been telling a particular story for years — we’re no longer sure what really happened and what we’ve added or subtracted to make a better story.

Tversky, Barbara & Marsh, Elizabeth J. 2000. Biased retellings of events yield biased memories. Cognitive Psychology, 40, 1-38.