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In other words, what's important is the time of day you hear/see/read something, not when you try and remember it.

  • information learned in the morning shows better immediate retention, but worse long-term retention
  • short-term memory appears to improve as arousal levels fall

Three experiments investigated whether the time of day had an effect on short-term or long-term memory.

Folkard, S. & Monk, T.H. (1978). Time of day effects in immediate and delayed memory. In M. M. Gruneberg, P. E. Morris & R.N. Sykes (eds.). Practical aspects of memory. London: Academic Press.

A study of over 3,100 older men (49-71) from across Europe has found that men with higher levels of vitamin D performed consistently better in an attention and speed of processing task. There was no difference on visual memory tasks. Although previous studies have suggested low vitamin D levels may be associated with poorer cognitive performance, findings have been inconsistent. Vitamin D is primarily synthesised from sun exposure but is also found in certain foods such as oily fish.

A review described as “definitive” has concluded that there is ample biological evidence to suggest an important role for vitamin D in brain development and function, and that supplementation for groups chronically low in vitamin D is warranted. Vitamin D has long been known to promote healthy bones, but more recently has been found to have a much broader role — over 900 different genes are now known to be able to bind the vitamin D receptor.

In this study, subjects were shown two sets of 12 color photographs of people’s faces (24 in total). Five minutes after seeing the last one, the subjects were then shown another 48 faces (one by one, as before) and had to say whether or not they had seen the face earlier. If so, they were asked whether they saw it in the first or second set of photographs. Half the subjects had been deprived of sleep for the previous 35 hours. Some of these had been given significant amounts of caffeine to offset their sleepiness.

Harrison, Yvonne & Horne, James A. 2000. Sleep loss and temporal memory. The Quarterly Journal of Experimental Psychology, 53A (1), 271-279.